Fred Reid joined Bombardier on August 25, 2008 as President of Flexjet. During his career of over twenty-five years in the aviation industry, he has earned an international reputation as a leader who has grown and strengthened businesses, with particular focus on customer service, brand-building and complex global operations.

Fred's executive management background includes experience at four of the world's major airlines, most recently as Chief Executive Officer of Virgin America. He joined Virgin in 2004 and shaped America's "next generation airline" from the ground up.

Prior to joining Virgin America, and while serving as President of Delta Airlines, Fred led the creation of the airline's low-fare 'Song'- branded airline and headed Delta Connection, the world's largest fleet of regional jets. He also built SkyTeam, regarded as the most integrated global airline alliance, and directed the successful acquisition of regional carriers ASA and Comair by Delta.

Fred was the first U.S. national to lead a major international airline when he was President and Chief Operating Officer of Lufthansa German Airlines. He developed strategic international alliances for Lufthansa and helped to privatize the airline and return the company to profitability. From the mid-1970s to early 1990s, Fred held marketing and management positions with Pan American World Airways and American Airlines.