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New Flexjet Director of Marketing Taking Brand to New Heights

June 4, 2012


New Flexjet Director of Marketing Taking Brand to New Heights

•    Christopher Bero enhances leadership team as new Director of Marketing

•    New campaign spotlights Flexjet’s premium experience, unrivaled flexibility and aviation heritage

Dallas, June 4, 2012 (—Flexjet, a leader in private aviation solutions, is elevating its rebranding efforts with the addition of Christopher Bero as the company’s new Director of Marketing. Bero, armed with his award-winning background in brand marketing, is turning the spotlight on Flexjet’s unrivaled premium experience, signature flexibility and the unique expertise that comes with Bombardier’s 100-plus years of aviation heritage.

“Christopher’s proven track record and passion for excellence make him the perfect fit for Flexjet’s leadership team,” said Bruce Peddle, Vice President, Sales and Marketing, Flexjet. “His fresh thinking and branding expertise are tremendous assets for our team, and will help maximize Flexjet’s incredible growth potential.”

Bero joins Flexjet with more than 15 years of experience in brand marketing and communications. Most recently, Bero was responsible for managing strategic marketing activities and media initiatives at Samsung Mobile Electronics where he created iconic marketing campaigns. Throughout his five-year tenure, his work increased brand awareness and delivered strong business results, positioning Samsung as the number one mobile provider in the U.S.

In his new role, Bero will be responsible for the development, implementation and evaluation of marketing plans and communication strategies to further strengthen Flexjet’s market position and brand recognition.

Flexjet offers an exclusive, premium experience—along with customized private aviation solutions that only we can provide—for a complete offering no competitor can match,” adds Bero. “Our goal is to bring innovative marketing ideas that change the game for the entire private aviation industry.”

Under Bero’s guidance, the new campaign features people in every ad, a departure from traditional campaigns that rely solely on aircraft images. The copy highlights Flexjet’s industry-leading service and scheduling flexibility—reinforcing the company’s commitment to focus on the needs of its customers so they have more freedom to focus on the things most important in their lives.

The campaign also focuses on Flexjet’s innovative Customer Account Management program and their relentless dedication to exceptional customer service. Flexjet invested significantly to consolidate its client-facing departments, including billing and scheduling, in order to provide customers with a single, dedicated point person to streamline requests. Customer Account Managers ensure every client experience is personalized to their needs and sets the service standards by which other private aviation companies will be measured.

Finally, the campaign underscores the unparalleled expertise and passion for performance Flexjet offers. By virtue of its Bombardier lineage, Flexjet’s aviation experience reaches back to Short Brothers PLC, the first company to produce aircraft for the Wright brothers in 1909.

For more information about Flexjet, please call 1-800-FLEXJET or visit

About Flexjet

Richardson, TX-based Flexjet—a division of Bombardier, the world’s largest business aviation manufacturer—first entered the fractional jet ownership market in 1995. Flexjet now offers whole aircraft ownership and management, fractional jet ownership, jet cards and charter brokerage services. Flexjet’s fractional aircraft program is the first in the world to be recognized as achieving the Air Charter Safety Foundation’s Industry Audit Standard, and Flexjet is the first and only company to be honored with its 13th FAA Diamond Award for Excellence. Flexjet’s fractional program fields an exclusive family of Bombardier business aircraft—the youngest in the fractional jet industry with an average age of approximately five years—including the

Learjet 40 XR, Learjet 45 XR, Learjet 60 XR, Challenger 300 and Challenger 605 business jets.

For more details on innovative programs and flexible offerings, visit:

Flexjet has an approved fractional ownership program pursuant to 14 C.F.R. Part 91, Subpart K, and manages flights for individual aircraft owners under Part 91 whole aircraft management program. All other flights (e.g. Flexjet 25 jet card program, charter brokerage program, etc.) are provided by certificated air carriers in accordance with applicable laws and regulations, as

Flexjet is not an air carrier.

The Flexjet 25 Jet Card program is operated under Part 135 by Jet Solutions, LLC, a U.S. air carrier. Flexjet acts as an agent for Jet Solutions, LLC, in connection with the Flexjet 25 Jet Card program. Flexjet acts as an agent for the customer with on-demand charter broker services when arranging transportation operated under Part 135 by U.S. air carriers.

About Bombardier

Bombardier is the world’s only manufacturer of both planes and trains. Looking far ahead while delivering today, Bombardier is evolving mobility worldwide by answering the call for more efficient, sustainable and enjoyable transportation everywhere. Our vehicles, services and, most of all, our employees are what make us a global leader in transportation.

Bombardier is headquartered in Montréal, Canada. Our shares are traded on the Toronto Stock Exchange (BBD) and we are listed on the Dow Jones Sustainability World and North America indexes. In the fiscal year ended December 31, 2011, we posted revenues of $18.3 billion USD.

News and information are available at or follow us on Twitter @Bombardier.

Bombardier, Challenger 300, Challenger 605, Flexjet, Flexjet 25, Learjet 40, Learjet 45, Learjet 60 and XR are trademarks of Bombardier Inc. or its subsidiaries.

For information

Erin Portman