Flexjet’s Unique Dedicated Crewing Concept in Broadcast Television Commercial
September 27, 2016
- New TV Spot Showcases the Unrivaled Flight Experience Provided by Flexjet’s Red Label Offering
- No Other Fractional Provider Assigns Flight Crews to a Single Private Jet
CLEVELAND, September 27, 2016 – Flexjet LLC, offering travelers access to the world’s most luxurious fleet of private jets, is launching a new, 30-second television commercial that highlights one of the unique features of Flexjet’s Red Label offering – flight crews dedicated to a single aircraft. Having crewmembers assigned to one aircraft delivers levels of travel confidence and consistency previously achievable only in aircraft owned by a single individual.
No other fractional provider offers single-aircraft crews, a feature that is the focus of the commercial, which will run weekdays on CNBC, Bloomberg and Fox Business Network and be accessible on Flexjet’s YouTube channel. This commercial, and another that details Red Label by Flexjet, began airing on September 26 and will run for eight weeks. In addition, the new commercial can be found on Flexjet’s website and social media channels.
“One of the three Red Label cornerstones is having our crew assigned to fly a single Flexjet aircraft,” said Michael Silvestro, Flexjet’s Chief Executive Officer. “The U.S. military has used this model for years. Dedicated crewing gives a sense of pride and personalization, and that contributes to a consistent flight experience that is one of Red Label’s three genuine core differentiators. In addition, Red Label aircraft are the world’s youngest fractional jet fleet and they are appointed with highly distinctive artisan LXi interiors.”
The commercials are timed to premiere just before the critical fourth quarter of the year, when more than 40 percent of private jet fractional owners, typically high-net-worth individuals and corporate executives, make their private travel decisions for the coming year. Moreover, viewership during this time is expected to be highest on the business news channels selected due to the upcoming presidential election, as executives and investors seek to gauge the election’s impact on the economy and markets.
“Red Label by Flexjet is the future of fractional, and is as close as you can come to owning your own plane. Our commercials convey this sense of ownership through dynamic visuals and a tightly scripted narration in which every word serves to communicate the essence of the Red Label experience,” said Christopher Bero, Flexjet’s Vice President of Global Marketing, who supervised development of the commercials. “We hope viewers will not only respond to the commercials but also experience them as expressions of human aspiration and emotion.”
Many Flexjet pilots received flight training in the U.S. armed forces, and the excellence of military aviators provided a model for Red Label. While other operators rotate pilots through a fleet of jets, each Flexjet Red Label crew is dedicated a single aircraft – just as military pilots fly the same planes each day. The commercial concludes with the motto, “One aircraft. One crew. Complete confidence.”
Elements of the commercials were shot in Uruguay, California and Flexjet’s home of Cleveland, Ohio and were edited in Dallas, Texas. The varied locations, including Uruguayan landscapes that resemble those of Europe, underscore the fact that Flexjet now provides full international service through such aircraft as Global Express and the Gulfstream G450 and soon the G500 and G650. The striking cinematography of the commercial, including scenes shot during the “golden hour,” when daylight fades into evening, helps to evoke an emotionally visceral response that resonates with a clientele that views travel as an essential part of life.
The Red Label fleet is made up of the Learjet 75LXi, Challenger 350, the Embraer Legacy 450 and 500, Global Express and the Gulfstream G450, and soon the G500 and G650.
Flexjet first entered the fractional jet ownership market in 1995, and celebrated its 21st anniversary in May 2016. Flexjet offers fractional jet ownership and leasing. Flexjet’s fractional aircraft program is the first in the world to be recognized as achieving the Air Charter Safety Foundation’s Industry Audit Standard, and Flexjet is the first and only company to be honored with its 17th FAA Diamond Award for Excellence. Flexjet’s fractional program fields an exclusive array of business aircraft—some of the youngest in the fractional jet industry, with an average age of approximately six years—including their LXi Cabin Collection consisting of the Learjet 75LXi, Challenger 350, the Embraer Legacy 450 and 500, Global Express, the Gulfstream G450, G500 and G650, and the Aerion AS2 supersonic business jets. In addition, the overall jet collection includes the Embraer Phenom 300, Challenger 300 and Challenger 605. Flexjet is a member of the Directional Aviation family of companies. For more details on innovative programs and flexible offerings, visit fxmultiprod.wpengine.com or follow us on Twitter @Flexjet.
The Hubbell Group, Inc.